I know what you’re thinking: please not another fashion blog <insert eye roll>. What will separate this blog from the millions of other fashion blogs? ALL AWEAR will showcase beautiful style, and all of it will be tied to a social mission. I’m here to show that it IS possible to have great style while making clothing choices that help people or the environment. Choosing ethical clothing is a journey, even for me, and we are all at different places in our journey to become aware of sustainable, ethical fashion. Some of you reading this blog already have a carefully curated sustainable wardrobe, whereas others are just now learning about ethical fashion. The purpose of this blog is not to condemn any particular brand or the fashion industry as a whole. It is here to help inspire people to make better fashion choices when they can.
Personal style is a critical aspect of how we present ourselves (outwardly) to the world. I believe that fashion is particularly important because we make first impressions based on non-verbals – fashion and self-presentation is included in that. Research suggests it can take up to 6 months to reverse a negative first impression. And sometimes one impression is the only chance we may get, whether it’s in a job interview or on a first date. In my professional experience working in the fashion industry, as well as serving as a styling consultant, I have learned how important style is. I want to help you improve yours in a responsible way.
As I mention in my “About April” section, I conducted extensive research on ethical brands for my master’s thesis and found many undiscovered brands that I loved and that were giving back in some way. Often people think that ethical or sustainable brands do not necessarily equate to being stylish. I know a lot of these brands in the past have not resonated with my own style. But I am here to show you that this is simply not the case. There are so many great brands I am excited to share with you that are feminine, modern, and gorgeous!
Photography by: Rebekah Brunson