Hey there, I’m April

I’m here because I love fashion. But I believe the fashion industry can do better. Many socially responsible fashion brands are coming onto the scene, and my vision for ALL AWEAR is to highlight the brands that are striving to do better.

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Many of us are forward-thinking in our purchasing power but are often too busy to spend the time identifying the right fashion brands. That’s where I come in—I do the background research and showcase the most stylish brands doing the greatest amount of good.

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When I started out working in PR for the fashion industry, I dreamed about one day combining my love of fashion with philanthropy. At the time, I had no idea what that meant (this was before the days of TOMS shoes). But I had a vision for fashion to increasingly become an engine to empower people throughout the world and to be an industry leader in ethical operations.

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I’ve often asked myself: Can I create a feminine, modern wardrobe that I love by sourcing from mostly sustainable and ethical fashion brands? In doing research for my Master’s thesis on fashion-related social enterprises, I discovered hundreds of brands (that I loved!) seeking to make a difference with fashion.

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I’ve always believed that fashion can and should be a force for good, and that’s why I’m here. Let’s all become aware. ALL AWEAR.